Sunday, September 27, 2009

Rave magazine, 1960s

Paul Jones on the cover, 1967 + 'Fantastic Rave Offer: Boyfriends by Computer' (years ahead of its time) + 'Dolly clothes for dolly birds'
Rave was an English pop magazine started in 1964. As Jon Savage describes in a recent Observer article on '60s pop zines, Rave 'was five times as expensive as the weekly music papers, but in return you got an 80-page or so A4-size monthly, with excellent quality paper, meaty content and great photographs - by Jean Marie Perier, Terry O'Neill, Marc Sharratt and others... Rave went further and deeper with articles about Stuart Sutcliffe, the lost Beatle, a fashion round table with John Stephen and the Pretty Things, and notices about up-and-coming groups such as the Yardbirds. Photo shoots were set in (for then) unusual locations, like Portobello Road or Covent Garden, and stars including Jeff Beck were used to model gear such as PVC overcoats. Like Fabulous, Rave prominently featured young women writers. Cathy McGowan was a regular, along with Maureen O'Grady and Dawn James. However, if the ads for guitars were anything to go by, Rave also appealed to young men. Balancing teen pop with groups like the Yardbirds, the Byrds and the Who, it acquired a circulation of 125,000 by 1966'.

Peter Frampton, 1968

Monkees

Yardbirds, 1966









7 comments:

oldrope said...

It looks fabulous - if only there was a decent modern equivalent. Or should I say, if only modern times warrented an equivalent.

Love the tag-line in the logo of the Yardbirds one ( http://1.bp.blogspot.com/_29Q2slWBvmY/SrvWQqyl96I/AAAAAAAACYs/gYqDYUPPftY/s1600-h/rave1.jpg )which says "ACTION AND WORDS"

Gear!

Do you know if any of the old articles are online anywhere? I'd be interested to read the Stuart Sutcliffe one for a kick off

Anonymous said...

I used to pick this up when I was a teen. Great magazine and it kept us Americans up on the Brit Scene and ahead of those who didn't know it existed. I remember it was the pkace I first saw and read about the Yardbirds,

Anonymous said...

I am the Rave features journalist Dawn James and I was a teenager then and am still working at writing. We did not have any idea then that we were kind of making history or that The Beatles would live forever as they have or that Eric Clapton would have his dream that he told me about when he was 18 and would make a difference to the music world.
My pop star sister Twinkle is well and still as pretty and blonde and mad as ever.

I am still friends with Annie Barker who was features editor of Mirabelle all those years ago.

Still miss Adam Faith and Brian Jones and George Harrison. John Lennon got on with me fine but do not miss him so much,love his first wife Cynthia and still in contact with her.

Dawn

Transpontine said...

Great to hear from you Dawn

Steve said...

Dawn My daughter is wrting a feature on the image depicting Davy Jones from Rave March 1967. D you know the identity of the woman sitting next to him ?

Anonymous said...

Hi I remember buying my one and only copy of Rave issue 3 on way home from school for some reason kept it in mint condition and still have,love looking at articles and photo's. Bought a lot of mags then POP weekly, record song books, and also Ready Steady Go!magazine have a copy of that also---am I sad?

pdahling said...

This mag meant so much to me....I was living in San Francisco, was a freshman in high school, loved music...and England. I seem to remember an article in the form of a diary....it was all so wonderfully interesting and what can I say...it was the sixties.Wish I had all those mags still.
Thanks for the memories.
Pamela