'Once upon a time New York nightclubs catered to the aristocracy of the fabulous, to those with the looks, the style, or the connections to gain admittance to the world of the night. That all changed with the invention of bottle service. Buy a table for some astronomical sum, and mere money will admit you to this world which once excluded the bridge-and-tunnel crowd, with their real jobs and neat suits. Sucking the credit cards out of their wallets became the main game, and the nightclubs became big business. Nightclubs ceased producing their own kind of celebrity, and became dependent on attracting the sports and entertainment stars of their day. The nightclub became, in other words, just an enterprise dependent upon the spectacular, rather than one of its prime engines of efflorescence.The game became one of attracting celebrities, who might in turn attract the bankers and hedge fund men for the VIP rooms. The general admission crowd down on the dance floor would be largely for decoration'
The Spectacle of Disintegration: Situationist Passages out of the Twentieth Century by McKenzie Wark (Verso, 2013)
|Studio 54, New York - a 1970s example of glamorous clubbers as celebrity bait?|
[I think everyone will recognise this as one tendency - but not sure that it is something that has replaced all other forms of nightlife, or that it is new. I distinctly recall the horror I felt when VIP rooms became a thing in 1990s London clubs like the Ministry of Sound, something that seemed to totally contradict the egalitarian feeling on the floor. But there was always too a sense that those hidden in their VIP suites were actually missing the real experience. And celebrities 'slumming it' in 'lower class' clubs - and the management of these clubs catering for their wealth - goes back at least as far as the jazz clubs of the 1930s in New York, London and elsewhere]