The latest news on threatened record shop chain HMV is that administrators Deloitte have announced that 66 of the 220 shops will close when stocks run out - with no clear rescue plan for the remaining shops.
Here's a document from an earlier period in the company's history. The first His Master's Voice shop opened in London's Oxford Street in 1921, but seemingly in the early 1930s many people still needed persuading that recorded music was worth buying. The 'Programme of His Masters Voice Record and Radio-Gramophone Demonstration' is from a November 1932 event at the YWCA in London.
Seemingly the programme consisted of playing records by among others Gracie Fields, Yehudi Menuhin and the Masses Bands of the National Band Festival at Crystal Palace (as it happens I came across this programme in Haynes Lane market in Crystal Palace last week).
'Recorded music gives entertainment which is obtainable by no other means, for the programme can be made entirely to one's own taste and mood'.